FG To Make Key Festivals Attractive To Domestic, Foreign Tourists – Minister

The Minister of Information and Culture, Alhaji Lai Mohammed, has said
the Federal Government is working with the private sector to make
major festivals in the country attractive to domestic and foreign
tourists and to leapfrog the events to the top cadre of global
festivals.

He made the disclosure in Offa, Kwara State, on Thursday at the 2016
edition of the ”Íjakadi Festival”, a traditional wrestling event
that dates back to the 14th century.

The Minister, who was represented by Mr. Raphael Arulogun, General
Manager of NTA Ilorin, said the starting point is to train the
managers of the festivals, which include the Ijakadi Festival

”As you may be aware, the training of Festival Managers is contained
in the Memorandum of Understanding (MoU) that we signed with the
British Council.. Also included in another MoU which we signed with
the Tony Elumelu Foundation is the need to ensure that festivals like
Ijakadi are not just a mere jamboree but also a source of economic
empowerment for the people, in terms of injecting foreign exchange
into the economy and creating jobs, especially for the communities in
which such festivals are situated,” he said.

Alhaji Mohammed said the beneficiaries of the partnership with the
private sector would include major festivals like the Abuja Carnival,
which will be made to achieve
their full potentials and become household names like the Edinburgh
International Festivals, the Rio Carnival in Brazil and the Notting
Hill Festival in London, adding: ”Our ultimate aim is to ensure that
our festivals are among the top 20 festivals in the world.”

He announced that in order to allow prospective visitors to Nigeria to
plan their trips around our festivals, ”we will be releasing, early
in the New Year, a Calendar of Festivals across the country. Once this
is done, a tourist coming to Nigeria can then plan his or her trip
around any of the festivals. We believe that this is one of the best
ways to attract global visitors to our festivals and help to make them
viable entities,”

The Minister hailed the organizers of the ”Ijakadi Festival” for
reviving and sustaining the age-long event which, he said, not only
reinforces the community’s tradition of strength and determination,
but also addresses the notion of equality among all the indigenes of
Offa.