World Pasta Day 2020: How Crown Flour Mill Boosts Consumers’ Pasta Palate

Since October 25, 1995, when the international community officially celebrated the inaugural World Pasta Day, pasta has consistently maintained its ranking as one of the world’s most versatile food staples. Based on data supplied by Nielsen. Co, a global marketing research firm, pasta is regarded as one of the most consumed food products in the world and the industry continues to record outstanding sales growth year on year.

According to the International Pasta Organisation (IPO), the positive consumer sentiment towards the consumption of pasta is strengthened by the increasing market demand for healthy meals, of which the food variety is one because it is plant-based, energy-dense, easy to store and distribute.

As such, pasta consumption has been on the upward trajectory across markets such as Asia at 8.6%, and Africa at 2.6%. The dynamic growth trend in these two markets foreshadows the future of food consumption among citizens of densely populated countries comprising India, Nigeria, and Saharan Africa.

This penchant for consuming pasta serves up a template by which agro-processing firms should approach their markets in support of their host