TV host launches denim line with online fashion retailer; Jay Osbie

VJ Adams launches his debut denim collection with foremost menswear brand; Jay Osbie.

The collection titled ‘Em Bruto‘ was inspired by the TV host’s personality and love for denim.

The ‘Em Bruto‘ denim available in four variants was co-designed by Jay Osbie; online brand and retailer for fashion-forward men. It features a unique blend of denim and African print.

According to the brand, ‘Em Bruto‘ which connotes “Unrestricted or Unrefined” is inspired by the young Nigerian who dares to be different, who believes he isn’t limited by the circumstances around him and strives for success in the face of daunting challenges“.

You can shop the collection on www.jayosbie.com/vjadams . Check out the look modelled by VJ Adams himself above.