mediaReach OMD Wins Young Lions Media, Nigeria Competition

In a competition among multiple Media Agencies in Nigeria at the Young Lions Media competition held recently, Rita Oladimeji and Tobi Babalola from mediaReach OMD grabbed the title of Young Lions Media – Nigeria.

With this win, mediaReach OMD will represent Nigeria at Cannes in June 2019 for the Cannes Young Lions Media – Global Competition.  By winning the 2019 edition of the competition, mediaReach OMD will be representing Nigeria for the 9th time at Cannes, since 2008.

Babalola and Oladimeji have also won the Young Pitcher Integrated competition and have qualified for Dubai Lynx, which will happen in March 2020.

The above two competitions were open to young (under 30 years) media professionals representing various Media Agencies in Nigeria. Teams representing various media agencies this year were given a Media Brief as part of Young Lions Media competition and had little over 24 hours to think, create and submit a communication strategy that answers the Media Brief. 

Finally, based on the presentations to the Jury, comprising of senior Media Advertising professionals, the winning campaign and team was chosen based on criteria used for the Cannes Young Lions Media – Global competition.

The Young Lions Media Global competition to be held at Cannes in June 2019, gives the next generation of industry superstars the chance to prove themselves by creating campaigns during the Festival week, where more than 400 contestants representing various countries around the globe compete in seven categories (namely Media, Digital, Design, Print, Film, Marketers and PR).

 The Cannes Lions International Festival of Creativity is the World’s biggest celebration of creativity in marketing communications. It is also the greatest opportunity of the year for industry professionals to network and learn about brand communications.

Young Lions Media and Young Pitcher Integrated Competition are part of Creativity Week Events and Awards in Nigeria, which also had Pitcher Awards that celebrate and recognize Best in Class work under various categories in Nigeria and West African region. mediaReach OMD won 3 Pitcher Awards as follows: Gold for Best Use of Media, Silver for Best Use of Media and Gold for PR and Reputation Management.

On the awards, Nitinchandra Nandekar, Managing Director mediaReach OMD, Nigeria, said: “Our global winning culture cascades into our local markets; we train our talent on an on-going basis with anin-house weekly Media Academy in Q2 and Q3 every year, including regular webinars with our Global team so that they are abreast of latest developmentsin the industry, get inspired and raise our game.  Additionally, we have many local initiatives through which we encourage our people to produce works that deliver on objectives and help overcome business challenges of our Clients.”

mediaReach OMD in Nigeria, West & Central Africa continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. It combines Innovation, Creativity, Empathy and Evidence to make Better Decisions, Faster on behalf of their clients so they can learn faster and act faster, create valued connections with customers, build profitable business outcomes and, ultimately, win the future.

OMD globally is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019 and was awarded the Most Medaled Media Network at Cannes Lions Festival of Creativity in 2018. OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index

In 2019, mediaReach OMD celebrates its 20th anniversary in Nigeria and continues to be the leading Media Agency in Nigeria and West Africa and has been consistently ranked No. 1 in Nigeria by RECMA (since report started for Nigeria in 2011).  mediaReach OMD has presence in Nigeria, Ghana and Cameroon, with partner offices in West and Central Africa giving an unrivalled coverage to their existing Clients in the Region.